Marketing construction loans on a shoestring budget
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL Cats poster here.) With around $100 in...
View ArticleCredit Union Marketing Budgets: Too Much, Too Little?
The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at $1.9 trillion, budgets $2.0 billion for marketing...
View ArticleFinancial Services Ad Spending Drops 10% in 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant cuts, with presumably more to come in...
View ArticleBofA Shifts $40M Campaign From Brand to Products
Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations to show how simple banking is at BofA, featuring...
View ArticleCan Credit Unions Afford a National Campaign?
The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand campaign or an awareness campaign. Others dispute what such a...
View ArticleState of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
View Article2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
View Article5 Things You Should Know About Credit Union Marketing Budgets
The marketing budgets for the 100 biggest credit unions in the US reveal a number of insights that will surprise anyone in the banking industry. Here’s the rundown.
View ArticleStrategic Planning & Budgeting: What Keeps Financial Marketers Up at Night?
There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?
View ArticleBank & Credit Union Marketing Budgets: Woes, Worries and The Sweet Spot
Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.
View ArticleWhat It Costs To Target Today’s Financial Consumers
Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.
View ArticleBank Marketing Budgets: How Much is Enough?
The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we found.
View ArticleThe Biggest Challenges Financial Marketers Face in 2014
The Financial Brand asked 300 bank and credit union marketing executives to share with us the biggest challenge they faced in 2014. Here’s what 40 of them had to say. These verbatim answers were pulled...
View ArticleMarketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’
Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.
View ArticleDigital Signage Benchmarks for Banks & Credit Unions
How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.
View ArticleDigital Marketing Budgets in the Banking Industry Set to Explode
As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.
View Article5 Questions Financial Marketers Need to Ask This Budgeting Season
Budgeting and planning season is a time for evaluating priorities and costs. It should also be a time for reviewing vendor contracts.
View ArticleThe Dizzying State of Digital Media Buying Today
When it comes to media buying, the era when decisions were simple and straightforward has come to an end. With digital, everything is much more complex.
View ArticleMarketing ROI in Banking: A Big Black Hole?
How can CEOs and CFOs figure out your marketing budget if you can't calculate your marketing ROI? Marketers must run the numbers and do the math.
View ArticleWhat to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year ahead. The post What to Cut, What to Keep as Bank Marketing Budgets...
View Article5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing...
View Article7 Trends That Will Help Financial Marketers Deal With Uncertainty
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps. The post 7 Trends That Will Help Financial Marketers Deal...
View ArticleThree Factors Can Make or Break Your Bank’s Strategic Plan
How banks and credit unions sort out sales culture, branching strategy, and budget controls will impact their future success. The post Three Factors Can Make or Break Your Bank’s Strategic Plan...
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